NBC Affiliates Online

 
By Sherri April 22, 2006




It seems the amount of NBC programming available online is about to get bigger, a lot bigger. NBC Universal's 213 affiliate stations have created a partnership to sell local station content on the Internet.

The deal might involve the sale of content over the Yahoo! Inc. portal, but actual details are a bit fuzzy at this time.

The idea of making local content available online is a pretty neat one, especially for news hounds and those who want to check out what's going on in other locales through the eyes of local newscasters and talk show hosts. How popular the idea will be, however, remains to be seen.

The market for local news broadcasts and original content from affiliates most likely is quite small. Since this deal doesn't include the primetime offerings that are currently available on iTunes, its overall impact to the download world will likely be small, but it sure will greatly expand the offerings.

How soon the content will hit the Net or where remains unclear.

Source: iMedia Connection

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