‘Andy Milonakis’ Debuts Free Online

 
By Sherri March 22, 2007



MTV is testing the online waters even more this week as it premieres the new season of the “Andy Milonakis Show” via iTunes. The entire season is available right now and that’s just the beginning for the digital roll out for the comedy.

The iTunes premiere runs this week, but starting the week of March 27 individual episodes will be available on Unbox, AOL Video, MTV2.com, Wal-Mart Video, Xbox Live Marketplace and MTV’s own vehicles.

The show debuts on the air on MTV2 April 27, so this roll out is quite a bit in advance.

“Our audience is spending as much time on the internet, their mobile phones and with video games as watching TV and they want to be able to control how, when and on which platforms they can access and watch the programming and content they love,” said MTV exec Brian Graden in a media release. “Because The Andy Milonakis Show was born from the internet, we felt that it was the perfect vehicle to experiment with a new distribution strategy in which we premiere an entire season of a returning series via digital outlets prior to its on-air debut. This strategy allows us to reach as many viewers as possible to view this show on the platforms that they choose.”

Sounds like a very cool way to kick off season three. The cost for the episodes varies from location to location. The first episode is free right now on iTunes and will go up to standard pricing before too much longer. The entire season is $9.99.

To check out more about the show, visit the official site.

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Labels: andy milonakis, mtv, mtv.com, mtv2, online tv