Hilary Duff Promotion On MTV

 
By Sherri March 15, 2007



MTV is pulling out all the stops for the April 3 release of Hilary Duff’s new album “Dignity.”

Taking full advantage of all its available platforms, the network intends to load up the airwaves, Internet and more with Duff, the Disney star turned rocker.

To celebrate the release of “Dignity,” MTV will premiere “Hilary Duff: This Is Now,” which features two half-hour documentaries, April 2 and April 9 at 9:30 p.m. EST. The network is also offering Duff fans a chance to listen to the entire album before its release on MTV.com. This promotion will arrive on March 27.

Meanwhile, MTV Mobile will feature full versions and clips of both specials for 30 days after the shows’ premiere.

This could turn out to be a brilliant cross-platform promotion, or it might just overload fans with too much Duff. Knowing a few big Hilary fans, however, it’s my guess this multi-media presentation will be a bit hit.

This isn't the first time MTV has gone all out to promote a new release or a documentary. Shikra was the last recipient of the royal MTV treatment.

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MTV’s ‘True Life’ Focuses On Autism
Shakira Webisode On MTV.Com

Labels: disney, hilary duff, mtv, mtv.com