Joost Goes Mostly Live

 
By Sherri May 03, 2007



The long-awaited online television platform created by the guys behind Skype has officially gone mostly live. Joost is up and running with new content ready to go.

The company announced its official soft launch earlier this week. Current Beta testers are now free to invite their friends, but the service isn't quite ready for the world it seems.

It enters the online game with a number of content partners, including Warner Bros. Records, National Geographic and more. Within the month other partners will come onboard, including Turner Broadcasting, the National Hockey League, Sony Pictures Television and more.

"Partners like Turner, Hasbro, NHL, Sony Pictures Television and SI Swimsuit represent the quality and wide range of programming that Joost offers viewers,” said Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost in a media release. “From compelling news magazines and cool animation to current and classic sports games, comedy and entertainment, the Joost platform is a destination for audiences looking for great programming, a flexible entertainment experience, and a community with which to share that experience. By marrying great content from all genres and compelling, interactive features, Joost is a truly unique way for consumers to watch videos online.”

With its broadcast quality and free viewing options, Joost may very well shape up to be a force to be reckoned with.

Related:
CBS Joins Joost
Joost Moving Forward

Labels: hasbro, joost, sony, turner